Start-up rental car company, Silvercar has designed an emotional connection between their service and customers. They use technology to simplify and speed up the rental process. Silvercar’s fleet of technology filled Audis gives customers something unique and special to drive. This also changes the rental car experience by eliminating the anxiety of not knowing what car a driver will be given.

Silvercar’s design system provides a fresh storyline and experience for their tech-savvy travel customers. This has given Silvercar the ability to establish themselves around the larger but more generic rental car companies.

Read more about them in these articles:
Inc.
The New York Times