• Home
  • Design Insights
  • Education Book Design
  • Consumer Book Design
  • Marketing Design
  • Say Hello!
Menu

Edwin Kuo

Connecting strategy and execution with design systems
  • Home
  • Design Insights
  • Education Book Design
  • Consumer Book Design
  • Marketing Design
  • Say Hello!
Shutterstock - ra2studio 

Shutterstock - ra2studio 

When is a Car not Just a Car? A Discussion about Value Proposition.

July 15, 2015

Identifying the value proposition is the key point. This is how companies or products solve or satisfy people's needs. By analyzing the value proposition and the mechanics of the value creation, one can begin to compare adjacent systems, technologies and products that have a similar value proposition.

Read More
In Insights Tags value proposition, design thinking, designthinking, itsdesignthinking, henry ford, automobiles, self driving cars, user needs, edwin kuo, adjacent industry, Automobiles, Disruptive innovation, User Needs, Value Proposition
Shutterstock - NLshop 

Shutterstock - NLshop 

Can a Redesign of News Media Change the Way We Think?

July 2, 2015

Change the way news media presents information and ideas across their channels. If media plays a role in dividing our society, then media must take on some of the work needed to rebuild trust and to bring us together. Designing programming that can engage us with the proper information and data is a step in the right direction. We need the proper information in order to seek out the right answers for our rapidly changing society and culture.

Read More
In Insights Tags cass r. sunstein, reid hastie, groupthink, itsdesignthinking, designthinking, sesame street, trust, media, news, ideological divide, consequence thinking, change, edwin kuo, Change, Behavior Change, Design-driven, Media, Trust, user needs
Shutterstock - Kubko 

Shutterstock - Kubko 

The Value of Publishing a Brand Ecosystem

July 1, 2015

More and more organizations are building brand ecosystems in order to engage with their audience.

Read More
In News and Bits Tags Brand Trust, Design Systems, Design Thinking, Marketing, user needs, Design systems, systems thinking
© AUDI AG

© AUDI AG

Designing a New Rental Car Storyline

June 27, 2015

Start-up rental car company, Silvercar has designed an emotional connection between their service and customers. Silvercar’s design system provides a fresh storyline and experience for their tech-savvy travel customers. 

Read More
In News and Bits Tags Audi, Automobiles, Design systems, Storytelling, User Experience, user needs

Latest Posts

Featured
Nov 29, 2023
Unshattered: A Catalyst for Life-Changing Opportunities
Nov 29, 2023
Nov 29, 2023
May 3, 2020
How Storytelling and Design Changed the Way We Reacted to COVID-19
May 3, 2020
May 3, 2020
Aug 3, 2019
Are you looking for a different way to solve our plastic problem?
Aug 3, 2019
Aug 3, 2019
Mar 21, 2018
The Six Ways Groupthink is Dividing Our Country
Mar 21, 2018
Mar 21, 2018
Mar 15, 2018
Design Thinking Needs an Update
Mar 15, 2018
Mar 15, 2018
Feb 15, 2018
If you design it, they will come: An optimistic view through the design lens.
Feb 15, 2018
Feb 15, 2018
Feb 7, 2018
Connecting dots and finding the future of design
Feb 7, 2018
Feb 7, 2018
Aug 4, 2017
Expect the Unintended: Consequences of the New Tech Age
Aug 4, 2017
Aug 4, 2017
Jul 12, 2017
Making design matter in all the right places
Jul 12, 2017
Jul 12, 2017
Mar 24, 2016
WHO’s the Boss: Know Who the WHO Is
Mar 24, 2016
Mar 24, 2016

EDWIN KUO - edwin@edwinwebsite.net