Shutterstock - Biro Emoke
Context connects the data and information points that are specific to a subject or product within these categories. Design thinking relies on the context of data and information to create effective solutions. We take a bigger risk when we ignore or do not understand context.
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Shutterstock - StepanPopov
What makes one company different from the next one? Who is different and why? How do you connect to your core user and how does this correlate to dollars and cents? Present the following questions to ask yourself and your organization. Sometimes you can arrive at a different solution by asking a different question. These questions are specific to organizations, media and marketing but can be adjusted for other industries.
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Shutterstock - igor.stevanovic
Design and media together are a powerful team in creating and shaping opinions, both positive and negative. Promoting adversarial relationships fuels negative emotions like fear and anger. As effective as this type of communication can be, it increases the divide between groups and can further enhance existing biases and conflicts. Bringing people together with design thinking.
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Throughout history, media with art and design has been used to share powerful messages.
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Shutterstock - ra2studio
Identifying the value proposition is the key point. This is how companies or products solve or satisfy people's needs. By analyzing the value proposition and the mechanics of the value creation, one can begin to compare adjacent systems, technologies and products that have a similar value proposition.
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Shutterstock - NLshop
Change the way news media presents information and ideas across their channels. If media plays a role in dividing our society, then media must take on some of the work needed to rebuild trust and to bring us together. Designing programming that can engage us with the proper information and data is a step in the right direction. We need the proper information in order to seek out the right answers for our rapidly changing society and culture.
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Shutterstock - jannoon028
Design Thinking uses language to create its narrative. Because Design Thinking solutions work by connecting different parts of the business, building a storyline is important to explaining the process and its value. Creating a cohesive narrative is vital to communicating the ideas effectively.
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