The way we look at design thinking needs to be updated to reflect the complexities of our current world. It also needs to be more focused so a broader audience can understand its value and purpose.
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Designing a New Rental Car Storyline
Start-up rental car company, Silvercar has designed an emotional connection between their service and customers. Silvercar’s design system provides a fresh storyline and experience for their tech-savvy travel customers.
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Design a Better Story
Design Thinking uses language to create its narrative. Because Design Thinking solutions work by connecting different parts of the business, building a storyline is important to explaining the process and its value. Creating a cohesive narrative is vital to communicating the ideas effectively.
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